Prime Roots® Partners with Village Gourmet’s Three Little Pigs
Collaboration Bites into Plant-based Pâtés and Foie Gras Charcuterie Trend
BERKELEY, CA—January 17, 2023— Casual French charcuterie maker Three Little Pigs today announced its partnership with Prime Roots® to make their proprietary recipe and distribute its first line of plant-based koji-pâtés, and koji-foie gras for retail. The award-winning koji-foie gras is the only legal plant-based foie gras able to be served in restaurants in the state of California.
Prime Roots X Three Little Pigs rich and savory flavors include plant-based Black Truffle and Harvest Apple Koji-Pâtés infused with black truffle and studded with apple and hints of sage, respectfully, and buttery smooth Koji-Foie Gras. Developed in collaboration with Michelin Star chefs, the products offer a delicious and meatless alternative to pâtés and foie gras that is indistinguishable from the conventional version. Koji is like the roots of mushrooms that is commonly used in miso and soy sauce offering the same umami flavor as conventional meat.
‘It’s so fun to wow people’s tastebuds with a plant-based koji-pâté, and koji-foie gras that gives people the freedom to indulge because it tastes just like conventional but is plant-based, contains no cholesterol, nitrates, gluten, soy, non-GMO, antibiotics, or top nine allergens,” said Kimberlie Le Founder & CEO of Prime Roots, “We are excited to spread joie de vivre with our first Prime Roots X Three Little Pigs epicureans’ delight.”
“We’re always looking to stay ahead of the curve,” said Maha Freij, President of Three Little Pigs, “and partnering with the pioneer of koji-based products, Prime Roots allows us to introduce classic French fare like pâté, and foie gras to plant-based consumers.”
Prime Roots is the first and only company tackling the deli and charcuterie case with freshly-sliced deli meat and charcuterie, pâtés, and foie gras all made from koji. Prime Roots Koji-Foie Gras recently won an editors’ choice ‘Nexty’ for inventiveness at Natural Products Expo East.
To purchase Prime Roots x Three Little Pigs pâté nationally, contact your distributor today. Prime Roots plant-based deli cuts are available for purchase in the New York Metro area, Bay Area, and Portland. See store finder for specific locations or here.
About Prime Roots
Berkeley-based Prime Roots® is a plant-based meat company taking a fresh take on old world deli and charcuterie. The B-Corp is on a mission to satisfy meat cravings in a sustainable way with plant-based deli meat that is clean, nourishing, and a cut above the rest. The start-up innovated the first-of-its kind line of freshly-sliceable deli meats and charcuterie which includes nostalgic flavors like koji-turkey, koji-ham, koji-salami, koji-pepperoni,koji- bacon, koji-pâté, and koji-foie gras. Made from koji, these products are designed for use in deli counters and restaurants. Prime Roots recently was honored with a Nexty, the Food and Wine Magazine Game Changer’s Award and Fast Company World Changing Ideas Award. For more information, visit http://www.primeroots.com.
About Three Little Pigs
Three Little Pigs is on a mission to create more enjoyable, everyday moments through casual, well-made charcuterie that is as approachable as it is high-quality and delicious. Since 1975 it has become one of the most awarded specialty food companies in North America, winning a critical acclaim and over 21 national food awards. With a commitment to making all-natural products using high-quality ingredients in time-honored recipes, free from artificial ingredients or preservatives, Three Little Pigs offers a wide range of French charcuterie and snacks that are as gourmet as they are accessible. Some of Three Little Pigs’ most well-known products include their Mousse de Foie de Canard au Porto, Petit Toasts, Cornichons, Bacon & Swiss Sous-vide Egg Bites, as well as their Rillettes de Canard and Jambon de Paris. For more information, visit https://3pigs.com.
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Prime Roots Media Contact:
Sue Hearn
415-290-5554/sue@primeroots.com
Three Little Pigs Media Contact:
Claudia Dionne
510-441-9500/claudiad@village-gourmet.com
